---
title: Understanding BD Performance Metrics | 13 Key Metrics For AEC Firms
description: Unlock insights into your business development performance with our AEC Metrics Cheat Sheet. Discover key metrics to guide informed decisions for success.
---

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# How well do you really understand your BD performance?

Business development performance is difficult to understand through one or two data points. So we've compiled BD metric cheat sheet with 13 of the most important metrics you should be tracking to help you understand your pipeline and   how pursuits are progressing, converting, and contributing to future goals.

[SEND ME THE CHEAT SHEET](https://resource.enarchedesign.com/understanding-bd-performance-metrics-13-key-metrics-for-aec-firms#download-guide)

## What stories are your metrics telling?

Having the numbers is only part of the equation. Knowing what each metric is telling you helps you identify what’s working, where performance is falling short, and where to focus your attention.

The **AEC Business Development Metrics Cheat Sheet** gives you a practical framework for evaluating your firm’s BD efforts. You’ll find 13 of the most important metrics to track, the question each one helps answer, and how to calculate it using your firm’s own data.

Use it to better understand the story behind your BD performance and make more informed decisions about what comes next.

## Get the 13 metrics every AEC firm should know!

Visit us at [enarchedesign.com](https://www.enarchedesign.com/)

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